Adidas Superstar x Sizeer – fast-paced stills & video captured in a paparazzi aesthetic - Piotr Książek

Adidas Superstar x Sizeer – Your Canvas, Your Rules.

Unified Visual Direction – One Creator Across Stills & Motion

For the adidas x Sizeer "Superstar" campaign, I directed and shot both video and photography, shaping a seamless, documentary-style execution. Instead of fragmenting the production across multiple roles, I handled both mediums—ensuring consistency in composition, movement, and light, while maintaining the raw energy of a paparazzi-style aesthetic.

The campaign was deployed across digital, in-store POS displays, and large-format prints, delivering a coherent visual system across all media. By merging cinematic handheld techniques with sharp, editorial framing, the project captured the spontaneity of street culture while keeping the storytelling immersive and visually strategic.

One vision, one execution—cohesive storytelling from start to finish.

AGENCY: VMLYR

ROLE: DIRECTOR/PHOTOGRAPHER, DOP

PROD. HOUSE: PAPAYA FILMS