Allegro: #AllegroSmartWeek campaign - Piotr Książek - commercial photographer/director /// Warsaw, Poland

"THEY GOT IT TOO" for ALLEGRO

SCOPE: DIGITAL&OOH campaign, photography

ROLE: PHOTOGRAPHER

FORMAT: OOH, POS, CLP, DIGITAL

AGENCY: OGILVY

PRODUCER: MAGDA BETLEJEWSKA (MOON FILMS)

I had a pleasure working on TV commercial set where I created three Key Visuals for Allegro's "MAJĄ, MAJĄ, MAJĄ (THEY GOT IT TOO)" campaign, where real life situations were completely recreated in the studio environment. Moon Films invited me to collaborate on this amazing journey as a photographer and this time I've used a medium format Phase One IQ4 to get as much details as possible. With an amazing cast, great lighting and postproduction from my team we've achieved an amazing campaign displayed in 9 countries in all different formats.