"WE ARE TECHWIZARDS" for BAYER
SCOPE: DIGITAL&OOH/POS campaign
FORMAT: OOH, POS, CLP, DIGITAL
AGENCY: Cape Morris
PRODUCER: Kamila Boruc-Adamska (TRUSKAVKA)
We've shot a campaign for BAYER's Digital Hub in Warsaw, that mixes out of home media with digital. We've placed murals and other prints with QR code redirecting to website that invites all #techwizards to join Bayer's workplaces.
This employment branding campaign was casted among Bayer's workers, so that the concept doesn't feel like it was staged. It's goal was to show Bayer as a workplace of future for everyone who dream big and want to achieve more, by giving themselves to the world.
OUTDOOR + DIGITAL CAMPAIGN