'Generations'
AGENCY: TMA
PRODUCTION US: 1st AveMachine PRODUCTION PL: Radioaktive
LICENSING: ALL MEDIA (POS, OOH/DOOH, DIGITAL)
'Generations'
AGENCY: TMA
PRODUCTION US:
PRODUCTION PL: Radioaktive
LICENSING: ALL MEDIA (POS, OOH/DOOH, DIGITAL)
Community Coffee’s "Generations" campaign celebrates 105 years of rich heritage and five generations of family ownership. Developed with the creative vision of TMA, the campaign tells a story of tradition, community, and authenticity through compelling visuals.
As the campaign photographer, I worked on set during filming, capturing imagery in the brief intervals between takes. This fast-paced environment required agility and precision, as well as a seamless alignment with TMA’s creative direction. Entrusted with the art direction for photography, I blended my storytelling approach with the agency’s vision, creating visuals that feel intimate and timeless.
This collaboration showcased the power of teamwork between a creative agency and a photographer who values both efficiency and artistry. Projects like this highlight my ability to deliver high-quality visuals under tight production schedules while maintaining a focus on emotional storytelling.
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