"THE MOMENT WHEN..." for LECH
Lech’s campaign asked for more than typical beer shots—it demanded authenticity. Piotr Książek delivered by shooting in Chile, where open skies and real connections formed the centrepiece of each frame.
Piotr Książek, an on-set lifestyle photographer operating in Warsaw and Dubai, took his lens to Chile for a dose of raw, sunlit realism. The mission was clear: let the product shine through genuine experiences.
This approach speaks directly to food and beverage brands who want viewers to feel part of the story. No frills, just good times and an authentic beer moment.
Client: Kompania Piwowarska
Brand: Lech
Scope: lifestyle on-set photography
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