"Just can't get enough" campaign for Viaplay - Piotr Książek - commercial photographer/director

"JUST CAN'T GET ENOUGH" for VIAPLAY

SCOPE: TV & OOH campaign, photography&film

ROLE: DIRECTOR/DOP, PHOTOGRAPHER

FORMAT: TVC, OOH, POS, CLP, DIGITAL

AGENCY: Freundschaft / The Digitals

PRODUCER: Jacek Daniel (VIDELEC)

We invited Polish Fans of Westham United, Manchester United and Chelsea so they can all show how much they love football. It all went natural: we had a chat, watched a game, sang some songs. While doing that we also managed to pull out an out of home photo campaign with massive displays around the city, as well as a TV commercial (30" and 15"), along with digital formats. Project's title comes from the song we've used for this campaign: Depeche Mode's "Just can't get enough". With fans making lip sync it was a great project to make.

Damn, I love my job.